Interactive Content Matrix (30 Assets)
Explore concepts by pillar, then click a card to see the full storyboard, props, and talent notes. Click the reference link for visual inspiration.
The Strategic Blueprint
This section outlines the core strategy for Funch. Our content is designed to be "loud" by resonating deeply with busy professionals, focusing on three core pillars.
Pillar 1: Funch is the SOLUTION
Content focused on solving a problem for the user—beating the sad desk lunch, saving time and money, or providing a moment of joy and fuel for their day.
Pillar 2: Funch is FRESH
Content that highlights the quality of the ingredients, the vibrant colors, and the chef-crafted nature of our meals.
Pillar 3: Funch is FRANK
Short, witty, concept-driven content that builds brand personality with a confident, honest, and humorous voice.
What Busy Professionals Value
Our strategy directly addresses the primary needs of our target audience.